6 Ways to Improve Your Company’s Google Ranking

Looking to boost where you show up on Google? If you want to increase your online traffic, it is important to find out how you can improve the page rank of your web pages. Here are 6 free and easy ways to improve your Google Ranking: Conduct Keyword Research: Keywords play an important part in [...]

How to Use YouTube to Convert Prospects to Customers

Pinterest, Tumblr and Twitter crowd the social atmosphere, but we often glaze over YouTube, a well-established and often ignored social media tool. It has the ability to supercharge your media mix, but the question is how? Let’s first address one very obvious benefit of YouTube: the viral video. The power of viral can increase awareness [...]

How Consumers Engage with a Mobile Device

I’m at the Mobile Marketing Strategies Summit in San Francisco doing a Keynote on mobile marketing and wanted to share the slides from the presentation with you. The information in the slides should give you a sense of how consumers buy products and how you can use mobile to engage with more customers. I hope [...]

Can Market Research Help Grow Your Business? Read Here to Find Out.

As the global economic crisis continues to roll on, budgets remain tight, and marketing spend is often one of the first casualties to face financial cuts during hard times. This is particularly true for owners of small- and medium-sized businesses, whose focus may be on the day-to-day job. Market research in particular may be thought [...]

Know Your Mobile Audience

  By now, you’ve probably seen the MorganStanley graphic that shows mobile Internet users surpassing desktop users by 2014. The mobile train has arrived and it’s blowing right through the station, but how much do you actually know about your growing mobile audience? When it comes to mobile research, one can easily blink and miss [...]